Adults in their 30s and 40s appeared more interested in free temporary tattoo handouts than buying old masterworks by Carravaggio and Rubens at a cocktail party at the auction house Christie’s earlier this year. The tattoos paralleled the works on sale and ended up attracting more attention. Several guests were even emailing back to ask if they had any extras! It’s clear that temporary tattoos have made a sparkling come-back and this time it’s for the grown-ups.
Tattly, the company which created these temporary tattoos, is said to have brought them back into fashion “through high-quality content.” said John Maeda, the design partner at Kleiner Perkins Caufield & Byers, the Silicon Valley venture capital firm, and a former president of the Rhode Island School of Design. He also often suggests them for gift ideas. Tattly has some 600 different designs, but amongst painting-inspired and cartoon-styles, the delicate metallic bracelets and feathers are at the top of the list for adult buyers.
The New York Times (should I link to the article here?) also has much to say about the recent tattoos trend. They highlight the stunning model, actress, and singer, Cara Delevigne showing off her stylish skin:
So much for Kim Kardashian’s edict about tattoos: “Don’t put a bumper sticker on a Bentley.” In recent years, the no-commitment-required ink has gone from staple of children’s birthday parties to of-the-moment accessory for all ages, applied at events organized by Vogue and Christian Louboutin and worn by celebrities like Beyoncé and Sarah Jessica Parker. (The model Cara Delevingne sported custom Chinese birds and blossoms on her arms, neck and chest at this year’s Met Gala.)